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The shoe industry has considerably changed in the last two decades. While shoes used to make up the volume of footwear revenues, sneakers and athletic shoes have progressively become the bulk of todays market. Similarly, the United States, which was once the worlds number one footwear manufacturer has now become the worlds larger footwear consumers, opening the top spot for global shoe manufacturing to China who has dominated the international shoe market in the past years.

Although the shoe industry has become a global industry, with so many various well-known brands coming from different countries of the world and building consumer demands, China is the biggest shoe-making country with half of the worlds shoes being manufactured there. Chinas shoe capital alone, Wenzhou, possesses six-thousand-three-hundred leather and shoe making ventures with $36.7 billion dollars production value every year. The fast growth of Wenzhous shoe industry has created part of Chinas largest shoe market.

The Wenzhou International Shoes and Leather Products Trading Fair plays an important role in the industry, as it is one of the major shoe trade shows that platform Chinas footwear manufacturing, particularly Wenzhou, exhibiting various footwear products including leather shoes, casual shoes, rubber shoes, sandals, slippers, sports shoes, children shoes, climbing boots, work shoes, canvas shoes, handbags, purses, wallets, gloves, suitcases, and briefcases.

One of the latest independent shoe trade shows in China is the Guangzhou Shoe Fair; it is also one of Chinas foremost and most global exhibitions for sourcing comprehensive leather sectors supplies. The shoe trade shows visitors consist of importers and exporters of ladies shoes, childrens shoes, mens shoes, footwear accessories, and leather goods, as well as manufacturers and the general public. Footwear exhibits include fashion shoes, dress shoes, indoor shoes, work shoes, sports shoes, mens and ladies shoes, slippers, sandals, boots, and rubber shoes.

Chinas shoe trade shows has marked an increase of six percent the past year, with exhibitors rising by twenty percent in figures, and participated by about twenty-five percent visitors from outside China such as Korea, Japan, the US, Australia, Italy, Great Britain, India, Malaysia, and Thailand, reflecting Chinas continuing positive market position in the global shoe industry.

Nevertheless, even though China has conquered shoe manufacturing, other countries such as Europe, particularly Portugal, has emerged less than a decade ago with the industrial know-how and marketing ability to take hold of its own shoe manufacturing in a fiercely competitive global market, exporting ninety-percent of its produced shoes to the international footwear sector.

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